Western Australia is divided into five tourism regions - Australia's South West, Australia's Golden Outback, Australia's Coral Coast, Australia's North West and Experience Perth. Each of these regions is marketed by a Regional Tourism Organisation (RTO). The activities of RTOs are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.

Australia's South West Incorporated (ASW) is the Regional Tourism Organisation for the south west corner of Western Australia, covering an area from Yarloop and Katanning in the north to Augusta in the south and east to Bremer Bay.

ASW has the prime responsibility of raising the profile of and increasing visitation to the Australia's South West region. A range of promotional activities are undertaken in intrastate, interstate and international markets each year.

The activities of ASW are steered by an Executive Board comprising of stakeholders that have been nominated and elected by members plus skills based representatives. A small team of marketing and administration staff manages the membership base and implements marketing activities for the region.

Now boasting the highest level of infrastructure and most number of tourism operators of any regional area in the State. Australia's South West is organised into five sub regions for the implementation of co-operative marketing activities and liaison on a local level:

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