Become A Member of ASW

    Pictured Koomal Dreaming, by Frances Andrijich

    Australia's South West Inc. (ASW) is the peak tourism body for the south west region of Western Australia, stretching from the Shire of Harvey to the Shire of Jerramungup. Our primary role is to stimulate visitation to the South West Region.

    To do so, we manage a comprehensive schedule of marketing activities to promote the region as a desirable tourism destination both domestically and internationally. 

    We facilitate relationships between tourism industry leaders and our subregions; Geographe, Margaret River Region, Blackwood River Valley, Southern Forests, and Great Southern and draw upon the wealth of experience from our members and board. We market directly to consumers and build strong relationships with domestic and international travel trade.


    Additional Opportunities

    Members also have the opportunity to buy into our various marketing activities throughout the year, or sign up for activities in advance when paying for your membership as outlined on the above form.

    Contact Us

    If you are interested in becoming a member, please download the membership prospectus and form above which explains all member benefits and upcoming marketing opportunities. If you would like to discuss the options detailed, please feel free to contact the office on (08) 9791 9197.

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