Australia's South West Inc. (ASW) is the peak tourism body for the south west region of Western Australia, stretching from the Shire of Harvey to the Shire of Jerramungup. Our primary role is to stimulate visitation to the South West Region.
To do so, we manage a comprehensive schedule of marketing activities to promote the region as a desirable tourism destination both domestically and internationally.
We facilitate relationships between tourism industry leaders and our subregions; Geographe, Margaret River Region, Blackwood River Valley, Southern Forests, and Great Southern and draw upon the wealth of experience from our members and board. We market directly to consumers and build strong relationships with domestic and international travel trade.