ASW Team

    The Australia's South West Inc. team is your gateway to fantastic marketing opportunities and industry knowledge. Get to know your team at Australia's South West Inc:

    Catrin Allsop A/CEO

    Catrin Allsop - Acting Chief Executive Officer
    ceo@australiassouthwest.com
    Catrin leads the team, managing the organisation’s operational activities and industry relationships. Catrin steers the organisation’s direction, develops strategies and represents the region at trade and industry events. Working closely with the Chair of ASW, Catrin ensures that industry leaders and stakeholders stay involved with key upcoming ASW activities and projects. 

    Tonia Home

    Tonia Home - Marketing Manager
    mm@australiassouthwest.com
    Tonia implements the strategic marketing plan with the support of the team. She is a regional ambassador, representing our region’s people, products and places at trade and industry events both interstate and overseas. Collaborating with members and stakeholders across the region to ensure they are represented at activities and engaged in dynamic new projects is an imperative part of the role. 

    Charli Heinz - Marketing Coordinator
    mc@australiassouthwest.com
    Charli supports the implementation of ASW's marketing plan, assists with membership, and operates the Albany office. Our resident social media guru, Charli operates and grows all of our social media channels. Charli also co-ordinates ASW's attendance at each Caravan and Camping show across the country, and represents ASW and it's product at Singapore and Malaysia consumer shows.

    Anita Hurst

    Anita Hurst - Membership & Administration Officer 
    admin@australiassouthwest.com
    Anita is responsible for coordinating new members and assisting existing ones. As the main contact for all ASW members, Anita assists them to select the correct marketing activities for their business and coordinates their representation at various trade and consumer shows. She spends time on the road throughout the South West meeting with members to gain a thorough insight into their business and the product we are representing.

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