ASW Team

    The Australia's South West Inc. team is your gateway to fantastic marketing opportunities and industry knowledge. Get to know your team at Australia's South West Inc:

    Catrin Allsop A/CEOCatrin Allsop - Acting Chief Executive Officer
    Catrin leads the team, managing the organisation’s operational activities and industry relationships. Catrin steers the organisation’s direction, develops strategies and represents the region at trade and industry events. Working closely with the Chair of ASW, Catrin ensures that industry leaders and stakeholders stay involved with key upcoming ASW activities and projects. 


    Charli Heinz - Marketing Coordinator
    Charli supports the implementation of ASW's marketing plan, assists with membership, and operates the Albany office. Our resident social media guru, Charli operates and grows all of our social media channels. Charli also co-ordinates ASW's attendance at each Caravan and Camping show across the country, and represents ASW and it's product at Singapore and Malaysia consumer shows. 


    Katie Shorrock - Membership & Administration Officer
    Katie is responsible for coordinating new members and assisting existing ones. As the main contact for all ASW members, Katie assists them to select the correct marketing activities for their bussiness and coordinates their representation at various trade and consumer shows. Katie spends time on the road throughout the south west meeting with members to gain a thorough insight into their business and the product we are representing. 


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