ASW Team

    The Australia's South West Inc. team is your gateway to fantastic marketing opportunities and industry knowledge. Get to know your team at Australia's South West Inc:

    Catrin Allsop A/CEO

    Catrin Allsop - Chief Executive Officer
    Catrin leads the team, managing the organisation’s operational activities and industry relationships. Catrin steers the organisation’s direction, develops strategies and represents the region at trade and industry events. Working closely with the Chair of ASW, Catrin ensures that industry leaders and stakeholders stay involved with key upcoming ASW activities and projects. 

    Tonia Home

    Tonia Home - Marketing Manager
    Tonia implements the strategic marketing plan with the support of the team. She is a regional ambassador, representing our region’s people, products and places at trade and industry events both interstate and overseas. Collaborating with members and stakeholders across the region to ensure they are represented at activities and engaged in dynamic new projects is an imperative part of the role. 

    Lily Yeang - Marketing Coordinator
    Lily supports the implementation of ASW’s marketing plan and will ensure the South West region is presented strongly in the media and at trade and industry events across Australia and the globe. Lily also operates and grows all of our social media channels. Lily will be responsible for coordinating ASW's attendance at each Caravan and Camping show across the country, and represents ASW and its product at Singapore and Malaysia consumer shows.

    Anita Hurst

    Anita Hurst - Membership & Administration Officer
    Anita is responsible for coordinating new members and assisting existing ones. As the main contact for all ASW members, Anita assists them to select the correct marketing activities for their business and coordinates their representation at various trade and consumer shows. She spends time on the road throughout the South West meeting with members to gain a thorough insight into their business and the product we are representing.

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