Marketing Opportunities

    At Australia's South West we undertake many marketing activities domestically and internationally, both with travel trade and direct to consumer. See below for more information on the range of marketing activities you can get involved with.

    ASW MARKETING CALENDAR

    Australia's South West Holiday Planner

    Dates: In production in November

    Our Holiday planner is a coffee table style book that is used and referred to over the course of the year. Over 120,000 copies distributed to our key markets over nine countries, including extensice distribution in the Eastern states. A digital version is also embedded on the ASW website. 

    To enquire about advertising in the next copy, contact Zoe.

    2 x Social Media
    Mentions

    Dates: Year round

    ASW has approximately 20,000 followers across our 3 social media platforms: Facebook, Instagram and Twitter. By purchasing a mention on one of these chanels you are placing your product infront of consumers with an active interest in visiting the south west. 

    To enquire about booking your mentions, contact Katie.

    Product Lines Newletter for Trade & Media

    Dates: Sent Quarterly

    Available to attractions or product that is currently working with comissions and is therefore open to working with trade partners. This newsletter is sent every 3 months and allows us to remind our trade partners of the fantastic product we have here in the south west. 

    To enquire about reserving a spot, contact Charli

    Location Listing on ASW Regional Map

    Dates: In production in September

    Each year ASW produces a map of the south west, containing location listings of various accomodation providers, tour operaters, attractions, wineries and more. With over 25,000 printed, the map makes it's way to all south west visitor centres, the WA visitor centre, and is available to ASW members to distribute.

    To register your interest in the next copy, contact Katie

    Representation at Singapore Consumer Show

    Dates: September & February

    ASW attends the largest consumer holiday expo in Singapore. As well as taking our holiday planners and maps, we also further represent members by taking your brochures for distribution to prospective holiday makers. The show sees some 80,000 attendees through the doors and runs for 3 days. 

    To express your interest for the next show, contact Katie.

    Representation at Malaysia Consumer Show

    Dates: September & March

    ASW also attends the largest consumer holiday expo in Malaysia. As well as taking our holiday planners and maps, we also further represent participating members by taking your brochures for distribution to prospective holiday makers. The show sees some 80,000 attendees through the doors and runs for 3 days. 

    To express your interest for the next show, contact Katie.

    Website Banner Advertising - 3 & 6 months

    Dates: Year Round

    An advertisment on a high traffic page of the website allows you to place your product in the forefront of consumers minds as they are inspired to travel. The banners are 300px wide by 250px high, also reffered to as an MREC and are supplied by you. Once loaded we link the banner directly to your website.

    To enquire about booking a space, contact Katie.

    Webpage in the 'Plan Your Event' section of ASW.com

    Dates: Year Round

    Do you have a function room? A meeting room? Catering facilities or even the ability to entertain a group for the day? Why not take out a full webpage on the website to allow those planning an event, conference or incentive trip to learn more about what you have to offer. Include rates, capacity and great imagery.

    To enquire about participating, contact Katie

    Representation at the Australian Tourist Exchange

    Dates: May

    ATE is by far the biggest trade show of the year for Australian Tourism. It sees hundreds of trade delegates from all over the world flood to the hosting city in Australia. We spend a week participating in one-to-one meetings promoting botht he south west and individual product. 

    To register your interest, contact Katie.

    Tourism WA
    China Mission

    Dates: October

    The China mission sees us travel in partnership with Tourism WA, and meet with chinese trade partners. In on-to-one appointments, we promote both the south west and individual product who has chosen to be represented. This is done by way of a presentation, and a thumb drive containing information and profiles of individual product for delegates to take away. 

    To enquire about participation, contact Katie

    East Coast & New Zealand Representation

    Dates: September

    Traveling to Sydney, Brisbane and New Zealand, this trade show alows us to promote the region and individual product to trade by way of one-to-one appointments over the course of the week. The appointments consist of a short presentation followed by a discussion on product they can work with within the region.

    To enquire about participation, contact Katie

    Ni Hao
    Chinese Trade Show

    Dates: March

    The format for Ni Hao is one-to-one appointments in which we promote the south west and individual product, to Chinese trade. This show sees delegates travel to WA to learn about the state and it's international ready product. We represent members who select to be inviolved by way of a profile and inclusion on our presentation. 

    To enquire about participation, contact Katie.

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