Strategic Plan Snapshot 2015 - 2020

    In partnership with Tourism Western Australia, Australia's South West participates in marketing strategies determined to increase the region’s tourism visitation and yield in a sustainable manner.

    Australia's South West has a complete Strategic Marketing Plan including a brand roadmap, identified priority markets, initiatives summary, marketing operations plan and targets. Below is a snapshot of Australia's South West's implemented plan.

    View the full 2015/16 Annual Report here

    ASW Strategic Plan Snapshot

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