Membership with Australia's South West

We invite you to join Australia’s South West Inc. for the 2010/11 financial year. 

  Membership Prospectus (827 KB) 

 Membership application form (30KB)

  Business Tourism Package Prospectus (234KB)

Australia’s South West’s plan for 2010/2011 finds a balance between mitigating the intrastate outbound challenge and taking advantage of lucrative short-haul interstate (Sydney and Melbourne) and short-haul international markets (Singapore and Malaysia). We will be targeting Perth’s lucrative market segments the ‘Aspirational Achievers’, ‘Dedicated Discoverers’, and the ‘Family Connectors’. Initiatives will also be undertaken to take advantage of the strong ‘Visiting Friends and Relatives’ and the ‘New West Aussie’ segments. The plan will maintain our presence in traditional long haul markets such as the UK and Germany.

Your membership will help us to actively promote the region, while offering your business a variety of marketing opportunities and fantastic benefits!

Membership highlights for 2010/11:

• Receive a minimum of 20% off advertising in the 2011 ASW Holiday Planner. In high demand, ASW Holiday Planner will remain the association’s largest promotional tool with an extensive distribution into priority domestic and international markets.
  
• All members receive a listing on australiassouthwest.com which is the call to action for all advertising. To increase competitiveness, utilising the latest online marketing and software opportunities a new web site is set to be launched in early 2011.
  
• Get digital! The packages include promotional opportunities   through ASW social networking sites such as facebook and twitter.
  
• The Winter Getaways campaign will again be dominant in the Perth market the winter months giving operators the chance to create that extra business. The traditional catalogue will be maintained, however the digital promotion of the campaign will be increased including search, website, interactive e-brochure and digital marketing. The brochure will be backed up by extensive winter themed press and radio campaign.
  
• Targeting the self-drive and coach market and to maintain the steady rise of international visitor numbers to the region, ASW will participate in trade and consumer events in a number of countries including Singapore, Malaysia, Japan, UK and Europe and USA.

If you are interested in becoming a member please download the membership prospectus above which will lists all of the membership benefits and well as a brief description on which level of membership would suit your business. If you would like to discuss the many options in detail, please feel free to contact the office on (08) 97 919197.

 Conditions of Membership

·         Any organisation, business, local authority or person whose aim and activities include the development, servicing or promotion of tourism in the Region may become a member of Australia’s South West Inc.

·         All prices quoted as at 1 July 2010 and include GST.

·         The board of Australia’s South West reserve the right to accept / deny membership and alter membership activities / benefits at its discretion.

·         The member warrants that the information supplied to ASW is true and correct and that the publication of such information will not contravene any provisions of the Trade Practices Act 1974 (Cth) [or the Fair Trading Act (1987) (WA)].

In the event that any claim is made under the Trade Practices Act 1974 (Cth) [or the Fair Trading Act (1987) (WA)] against Australia’s South West Inc in relation to the publication of the information, the member fully indemnifies Australia’s South West Inc for any liability arising from its involvement, either direct or indirect, in that publication.

·         It is a responsibility of members to advise Australia’s South West of any changes in property ownership, contact details and changes to bank account details which occur during the membership year.

·         When brochure distribution is included as a marketing benefit it is at a maximum weight of 2 A4 pages from Perth to the destination.

·         Where a report is included in a representation package it will only contain the details of those people met with.

·         Australia’s South West may disclose information about your business to related companies in the course of Association marketing activities. If you do not wish this to occur, please ensure that you tick ‘no’ to this particular point on the application form.

·         Any outstanding debtor whose account is overdue by 3 months or more will automatically lose their membership benefits until the debt has been settled. Representation at a trade or consumer show may be cancelled if an operator has an outstanding account.

·         Through payment of membership fee’s all members of Australia’s South West must comply with all Commonwealth, State and municipal authority laws which effect the conduct and supply of services of this business, and indemnify ASW against all actions, proceedings, claims, liabilities and costs in respect of any breach of these laws. Your business must possess and keep current a Public Liability Insurance Policy providing a minimum cover for any one event of $5,000,000.

·         All benefits offered are non transferable and not refundable for cash.

·         Please allow 21 days for membership processing.