The town was named by Surveyor General John Septimus Roe in honour of Sir James Gordon Bremer, Captain of the Tamar, which sailed into Bremer in 1848. Bremer Bay is located at the mouth of the Bremer River, on the Wellstead Estuary, named after the first settler of the area, John Wellstead.
Bremer Bay’s focal point is the Fisheries Beach Marina. It is used by the professional fishing industry and also offers excellent facilities for recreational boat launching and offers sheltered swimming in the natural bay.
Wellstead Museum is situated three kilometres south of Bremer Bay, it is the original settlement in the region, and was built in 1850 of local stone and burnt lime. The museum includes viewing of homestead outbuildings, artefacts and antiques.
Quaalup Homestead Wilderness Retreat is situated approximately 45 kilometres from Bremer Bay in the Fitzgerald River National Park.