The South West of WA is more than just a destination – it’s a hotspot for once-in-a-lifetime experiences, breathtaking scenery and quirky wildlife encounters.
Australia’s South West is the peak regional tourism organisation for the South West of Western Australia, which is made up of more than 1000km of breathtaking coastline, 24 national parks, towering forest, agriculturally rich land and beautiful natural formations.
The organisation represents this awe-inspiring destination and the attractions, businesses, product and more, found within it. The team share a wealth of knowledge about this diverse region, and can be contacted for advice on internationally market ready product, new product offerings, local tips and catered itineraries.
Western Australia is divided into five tourism regions - Australia's South West, Australia's Golden Outback, Australia's Coral Coast, Australia's North West and Destination Perth. Each of these regions is marketed by a Regional Tourism Organisation (RTO). The activities of RTOs are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.
Australia’s South West acknowledges the traditional custodians throughout the South West of Western Australia Noongar Boodjar and their continuing connection to the land, waters and communities. We pay our respects to all members of the Pinjarup, Wilman, Wadandi, Pibelman, Kaneang, Minang, Koreng Aboriginal communities and their cultures; and to Elders past, present and emerging.
The Australia's South West team are your gateway to fantastic marketing opportunities and industry knowledge. Learn more:
Australia's South West reports to a board of Directors who have been chosen for their expertise within the South West tourism industry.
The Board of Directors comprises an independent chairperson, four elected industry representatives and four skills based positions. Nominations are called in August each year for positions on the board. Terms are usually for two years; board positions are voted on by individual sub-regional members and the skills based positions by the board directors.
The ASW Board is made up of: