At the centre of the Margaret River Wine Region lies a charming town called Cowaramup, named by the Wardandi people and meaning ‘Place of the Cowara’, a purple crowned lorikeet that once inhabited the area.
Originally a timber town in the 1930s, Cowaramup is now predominantly a farming town and beef, sheep, dairy and viticulture industries all thrive in the area. Tasting of the local wines, cheeses and fudge is highly recommended, and you can also taste organically grown olive oil.
There are many well-known boutique wineries surrounding Cowaramup, and the Margaret River region’s oldest vines are planted in Wilyabrup, which is situated between the town and the coast.
Affectionately dubbed ‘Cowtown’ by locals, Cowaramup has played on their name and farming connection to an entertaining degree.
As you drive into town you’ll spot a series of life-size fibreglass cows lining the streets and cow-themed shops and wares. In 2010, the south west won the rights to host Cow Parade, an international art event which has been staged in 75 cities around the world since 1999. While many of the cows were auctioned off to raise money for charity, you’ll be able to spot several painted cows still lingering around Margaret River region.
Also in the spirit of cows is the annual Deja Moo Country Fair and Cow Rally, which sees hundreds of attendees dressed in cow onesies descend on the town’s park in July, trying to beat their own world record of the most people in one place in a cow onesie!