Affectionately dubbed ‘Cowtown’ by locals, Cowaramup has played on their name and farming connection to an entertaining degree.

Where to stay

Take a look at these places to stay when planning your next visit to Australia’s South West.

Olio Bello Lakeside Glamping

Luxury safari-style bungalows in the heart of The Margaret River region.

Bettenay’s Margaret River

Book a wine and nougat experience in Margaret River.

BIG4 Taunton Farm Holiday Park

Enjoy a farm stay experience in this relaxing, rural holiday park.

Gracetown Caravan Park

Chalets, cabins and caravan sites nestled within natural bushland.

Eight Willows Retreat

Self contained luxury chalets in natural bushland in the heart of the Margaret River region.

At the centre of the Margaret River Wine Region lies a charming town called Cowaramup, named by the Wardandi people and meaning ‘Place of the Cowara’, a purple crowned lorikeet that once inhabited the area.

Originally a timber town in the 1930s, Cowaramup is now predominantly a farming town and beef, sheep, dairy and viticulture industries all thrive in the area. Tasting of the local wines, cheeses and fudge is highly recommended, and you can also taste organically grown olive oil.

There are many well-known boutique wineries surrounding Cowaramup, and the Margaret River region’s oldest vines are planted in Wilyabrup, which is situated between the town and the coast.

Cow crazy

Affectionately dubbed ‘Cowtown’ by locals, Cowaramup has played on their name and farming connection to an entertaining degree.

As you drive into town you’ll spot a series of life-size fibreglass cows lining the streets and cow-themed shops and wares. In 2010, the south west won the rights to host Cow Parade, an international art event which has been staged in 75 cities around the world since 1999. While many of the cows were auctioned off to raise money for charity, you’ll be able to spot several painted cows still lingering around Margaret River region.

Also in the spirit of cows is the annual Deja Moo Country Fair and Cow Rally, which sees hundreds of attendees dressed in cow onesies descend on the town’s park in July, trying to beat their own world record of the most people in one place in a cow onesie!


Don’t miss out on these great events happening in the region.

Wildflower Season

01 August 2024 - 30 November 2024
Witness an explosion of colour during spring, set against the stunning natural scenery of the South West.


Don’t miss out on these great events happening in the region.

Margaret River Region Open Studios: Presented by Private Properties

07 - 22 September 2024
The biggest art event of its kind in Australia, showcasing the vibrant visual arts scene of the region.

Things to Do

Looking for some inspiration on what to do in the South West? Here are some of our top picks!

Howard Park and Madfish Wines

Comprehensive wine experiences from the cellar door in Margaret River.

Walk Talk Taste Margaret River

Fun and food-filled gourmet walking tours through Margaret River town and glamping experiences.

Margaret River Providore

Amazing food options, homewares, chocolate liqueurs, wine, and pantry delights.

Top Things to Do

1. Visit the new West Winds Distillery and taste the yummy gins of the region.
2. Sample tasty treats at the Candy Cow, an institution for visitors with a sweet tooth. You can often see candies and sweets being made in the store, or sample freshly made fudge.
3. Visit the ‘Rump on a Stump’ or ‘Roast on a Post’; one of the remaining cows from Cow Parade which was made to cheekily replicate the infamous ‘Chick on a stick’ piece of artwork at a nearby winery.
4. Have your photo taken with one of the 42 life-size Friesian fibreglass cows that dot the town.
5. Ride from Cowaramup to Margaret River on the Wadandi Track, a pretty, dedicated cycle/walk trail which follows the old railway line.
6. Take a dip at Cowaramup Bay, located in the little coastal hamlet of Gracetown. The water in the bay is calm, while to the north and south you’ll see surfers taking on the powerful point breaks.

Other ideas for your trip

Looking for some inspiration on what to do in the South West? Read up on the different experiences and trips for the holiday of your dreams.

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Great Southern Treasures

Welcome to Australia’s South West!

Here you can easily enjoy natural beaches beautiful vineyards, forests, caves and more, all in a single day. More than 23,000km make up the south west corner of Western Australia, with 1000 of those kilometres consisting of awe-inspiring coastline just waiting to be explored.


What brings you here